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Huawei Ads growing rapidly and qualitatively in 2022
During HDC.Europe 2022, Huawei announced a number of new updates on Huawei Mobile Services (HMS) and its services including Huawei Ads increased rapidly adn qualitatively.
Huawei says businesses are facing an increasingly challenging economic environment across Europe. Huawei works alongside its partners to implement the most cost-effective solutions for their businesses.
According to the information, Huawei ads added 360,000+ publishers, 41,000+ 3rd party publishers, it has over 3 billion daily ad request and over 2000 advertisers.
Since its launch in 2020, Huawei Ads has grown its Advertiser network by 9 times, covering over 200 advertising industries. Meanwhile, Huawei’s Publisher network has grown by 4 times – expecting to grow again by the same amount in 2023. Huawei Ads now has over 60 Certified Agencies globally, a third of which are in Europe, such as AppSamurai and AVOW.
Quality Traffic and Quality First Party Data is a key focuses for Huawei Ads, and this commitment has already been recognized by the industry.
Huawei Ads recently announced its partnership with Integral Ad Science – the Top Brand Safety Partner globally – for quality traffic verification, and it’s also received Key Industry Certifications such as the IAB Europe Certified Vendor and TAG Certification Against Fraud. The quality of Huawei Ads campaigns has also been recognized by App Growth Awards and Digiday Awards, where Huawei was announced as a finalist.
In 2022, Huawei reaching 3B daily Ads requests and expects that to continue to grow by about another 400% in 2023. Beyond Huawei Ads, there are many other business growth opportunities that Huawei has built. After launching on AppGallery, many apps have integrated with HMS apps to deliver a better digital, interconnected experience for users.
This means that Huawei can offer enhanced experiences around searching, navigation, and payment. Take users of Petal Maps and Petal Search for example, who can explore a wealth of information using state-of-the-art technology and through leading travel and navigation apps, such as Skyscanner and Booking.com.
The importance of providing choice to consumers is a core principle of Huawei. During 2022, HMS has gained many exciting new partnerships in co-innovation, cross-services monetization, and more, opening up new opportunities for users and partners alike in HMS’s expanding, collaborative ecosystem.
“Huawei’s business vision is to give every Huawei consumer an incredible experience with cutting-edge technologies – across both hardware and software. Integrating our innovative devices and collaborative ecosystem has become foundational to the success of our consumer business in Europe. Together with our ecosystem partners, we have solidified our position as the 3rd largest global mobile ecosystem, and are excited to continue innovating and growing in this diverse market.” said William Tian, President of Europe, Huawei Consumer Business Group.
ChatGPT is a raging storm on the internet and everyone is talking about this AI-powered instant reply software but Huawei says, it has long mastered such technology.
A person in charge of Huawei’s computing product section said that Huawei began to have a layout in the large model in 2020. In the following year, Huawei launched Pengcheng Pangu, which is a super-large model and the first of its kind in the industry.
This model can generate 100 billion levels of processes and can generate responses or understand Chinese natural language processing as well as speech recognition.
To be mentioned, Pangu NLP large model was the world’s largest Chinese language pre-training model with 100 billion parameters at that time. The sample tuning of the data improves the application performance of the model in the scenario.
Patent:
Recently, two patents have surfaced on China’s intellectual property office, which reveal Huawei’s use of AI in instant reply software. However, we can say that Huawei has already applied a lot of AI software to human conversation technology, which was way ahead of ChatGPT. But Huawei has not revealed any plans to implement such tech in Huawei devices.
ChatGPT:
ChatGPT was launched as a prototype on November 30, 2022, and quickly garnered attention for its detailed responses and articulate answers across many domains of knowledge. Its uneven factual accuracy, however, was identified as a significant drawback. Following the release of ChatGPT, OpenAI’s valuation was estimated at US$29 billion.
Read more here – Huawei patent new ChatGPT like reply software
After the events of the U.S. ban, Huawei had to reduce its capacity of building new smartphones, which result in low yield and sales, and now, Xiaomi claims that it took over 50 million of Huawei’s users.
During the Xiaomi Investment Day, Lu Weibing, President of Xiaomi Group said that Huawei has lost over 80 million smartphone users, of which, Xiaomi took over 50 million.
This is quite a big statement made by the head of the Chinese phone maker as Huawei was forced to leave the market due to the restrictions on manufacturing.
After not meeting the market requirements the share of Huawei’s smartphone market declined severely in both the Chinese and global markets. While other smartphone makers are the ones that got most of the benefits.
From the rest, Apple took over 20 million users and Honor grabbed 10 million, which accounts for an overall 80 million Huawei users.
According to the data revealed by Canalys, the global smartphone market ranked Samsung first and Apple second, which has increased by 22 percent and 19 percent respectively. While Xiaomi declined to 13 percent.
Aside from Apple and Samsung, other smartphone maker has declined. On this matter, Xiaomi’s president said that the decline in his firm is related to various reasons such as currency depreciation, chips from shortage to surplus, and intensified competition, the global mobile phone market will decline by 12% in 2022, of which the Chinese market will decline by 13%.
Why not?
It was an opportunity for all of the smartphone companies with an open opportunity to grab Huawei’s market share and it fell directly into their lap without doing anything.
(via – CNMO)
Turkey is underway a massive rescue operation and Huawei has raised a hand of help for the country to overcome the earthquake that has taken the lives of thousands of innocent people. During this time, Huawei has provided components, generators, and mobile base stations to help eliminate communication issues in earthquake-affected areas.
On Monday, Turkey is hit by a 7.8-magnitude earthquake, destroying homes and leaving thousands wounded and homeless. As of today, over 17000 people had died in Turkey, surpassing the record of the last decade in the country. This earthquake has now made its place in the most deadly disasters of the century surpassing the 2011 tsunami in Japan.
