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Bye Leica, Huawei brings XMAGE camera imaging brand
Today, Huawei has officially announced the launch of the XMAGE mobile camera imaging brand and technology after the breakup with Leica. Under this brand, Huawei will launch a number of new image technologies including products related to mobile cameras and to improve the image quality.
He Gang, President of Handset Business, Huawei Consumer Business Group, said the creation and innovation in the past have helped Huawei to usher in the field of mobile camera technologies and matured the company to become a leader. Such technologies will be utilized in the future flaghip as confirmed by the tech maker consumer business chief.
“XMAGE brings a breakthrough for a mobile imaging system,” said Gang.
Gang further emphasizes that it’s a touch step from Huawei but the Chinese tech giant is ready to forge ahead and will continue to conduct research and development to strengthen the XMAGE imaging system.
Logo:
According to information, Huawei has released the XMAGE logo and has also planned to launch a technical version of the XMAGE brand logo for smartphones and featured devices that we’ll see on the corresponding products.
Leica and Huawei:
From Huawei’s perspective, the company has learned a lot and achieved new heights in the field of mobile photography, and the same goes for Leica, as it has been benefiting from the co-researchers made by Huawei.
This powerful partnership began with the launch of the Huawei P9 in 2016. Huawei stayed focused and promised the R&D on the smartphone camera systems and the P10 along with the P20 series are examples that have appeared among consumers to showcase the power of this imaging R&D efforts.
However, continuous steps in the right direction brought us the Huawei P30 Pro, one of the most successful flaghip around the globe. It was the first time that a phone company used periscope long-range zoom, powerful night photography as well as AI-powered images. It was also the first time when a phone manufacturer used an RYYB image sensor that intakes a high rate of light to brighten images as compared to the RGGB color palette.
In the following, Huawei has put a lot more effort into the Huawei P40, Mate 40, and P50 series. This subsequent flaghip showed us, how much far Huawei can go in the field of mobile imaging camera technologies.
On May 31, 2022, Huawei parted its ways with Leica and announced the end of this partnership which has gained many achievements for both firms. However, partition with Leica has led us to the launch of the Huawei XMAGE brand.
To sum up, the partnership with Leica and the breakup doesn’t affect much to Huawei because the innovation and development made by the firm have been used to the birth of the XMAGE imaging system and helped the company to stand up on its own.
Continues Efforts:
Throughout the past years, Huawei has pushed forward and broken the rules of mobile cameras. From macro to super zoomed telephoto, ultra-wide, free form lense for anti-distortion, hybrid, powerful night mode, to powerful TOF sensor that could provide you life like the bokeh in portrait shots.
Don’t forget the AI power of the Huawei flagship chipset that made it enables to clear or process images with fast speed. With each generation of the past flagship, Huawei has pushed these lines further and made its own rules in the mobile camera industry – single, dual, triple, quad, and Penta, you name it, you’ll get what the phone packed with immense power to shoot any picture or landscape.
That’s not it, the company has not only focused on hardware utilization but also on the imaging system, which has aimed to take much closer to the human eye. Matching the color and shapes, hues, contrast, black and white, shades, light, space, still frames, slo-mo, and more. The better they say, Huawei has delivered all, that’s how the company has ruled in the smartphone camera world.
Now that Huawei has launched its own image logo, in the future, Huawei will also have a technical iteration dedicated to this logo, just like Leica’s filters.
When we could see?
Huawei has confirmed that the next generation of the flagship will come with XMAGE camera technologies and we could look forward to Huawei Mate 50 series featuring such technologies.
Learn more about Huawei Mate 50 series here (link).
Check this Huawei Mate 50 concept render with massive camera and notch [Video]
Huawei has finalized the design of the P60 series and the flagship could appear at Mobile World Congress (MWC) 2023 at the earliest, which is piece of amazing news.
Input coming from different Weibo tipsters suggests that Huawei has confirmed the design of the Huawei P60 series. It is the first camera module that has a giant ring in the middle followed by a camera on the top and a periscope camera placed on the bottom side.
These tipsters have seen the test model, and the company is likely to keep the below-featured camera system, unlike the one that surfaced recently. The camera bump is rectangular and houses all of the sensors inside, making it a hybrid version of P50 and P40 devices.
MWC 2023:
Another tipster suggested that the Huawei P60 series revealing could occur at MWC 2023, which will be a surprise. However, the tipster insists that it could be the earliest launch attempt that the Chinese tech maker may choose to go with.
MWC Barcelona is an annual event and 2023’s conference will start from February 27, 2023, to March 2, 2023. So, the company could book the last week of this month to open the launch or by early in March.
At MWC 23, Honor will also participate in the launch of its new foldable device. This leads us to a prediction that, Huawei Mate X3 is also ready to enter among consumers and it would make sense, as this new foldable device is ready to raise the curtain.
Past information:
Huawei P60 series could be the most powerful camera smartphone, as it will feature a large sensor to boast better light. Also, it will debut variable aperture in the P series, which is another advantage for this flagship family.
For now, Huawei has not made an official announcement about the launch date. However, there is more information that will appear to amaze us.
ChatGPT is a raging storm on the internet and everyone is talking about this AI-powered instant reply software but Huawei says, it has long mastered such technology.
A person in charge of Huawei’s computing product section said that Huawei began to have a layout in the large model in 2020. In the following year, Huawei launched Pengcheng Pangu, which is a super-large model and the first of its kind in the industry.
This model can generate 100 billion levels of processes and can generate responses or understand Chinese natural language processing as well as speech recognition.
To be mentioned, Pangu NLP large model was the world’s largest Chinese language pre-training model with 100 billion parameters at that time. The sample tuning of the data improves the application performance of the model in the scenario.
Patent:
Recently, two patents have surfaced on China’s intellectual property office, which reveal Huawei’s use of AI in instant reply software. However, we can say that Huawei has already applied a lot of AI software to human conversation technology, which was way ahead of ChatGPT. But Huawei has not revealed any plans to implement such tech in Huawei devices.
ChatGPT:
ChatGPT was launched as a prototype on November 30, 2022, and quickly garnered attention for its detailed responses and articulate answers across many domains of knowledge. Its uneven factual accuracy, however, was identified as a significant drawback. Following the release of ChatGPT, OpenAI’s valuation was estimated at US$29 billion.
Read more here – Huawei patent new ChatGPT like reply software
After the events of the U.S. ban, Huawei had to reduce its capacity of building new smartphones, which result in low yield and sales, and now, Xiaomi claims that it took over 50 million of Huawei’s users.
During the Xiaomi Investment Day, Lu Weibing, President of Xiaomi Group said that Huawei has lost over 80 million smartphone users, of which, Xiaomi took over 50 million.
This is quite a big statement made by the head of the Chinese phone maker as Huawei was forced to leave the market due to the restrictions on manufacturing.
After not meeting the market requirements the share of Huawei’s smartphone market declined severely in both the Chinese and global markets. While other smartphone makers are the ones that got most of the benefits.
From the rest, Apple took over 20 million users and Honor grabbed 10 million, which accounts for an overall 80 million Huawei users.
According to the data revealed by Canalys, the global smartphone market ranked Samsung first and Apple second, which has increased by 22 percent and 19 percent respectively. While Xiaomi declined to 13 percent.
Aside from Apple and Samsung, other smartphone maker has declined. On this matter, Xiaomi’s president said that the decline in his firm is related to various reasons such as currency depreciation, chips from shortage to surplus, and intensified competition, the global mobile phone market will decline by 12% in 2022, of which the Chinese market will decline by 13%.
Why not?
It was an opportunity for all of the smartphone companies with an open opportunity to grab Huawei’s market share and it fell directly into their lap without doing anything.
(via – CNMO)